The Online Business Network The Online Business Network
|Diamond Trumpet Business Resources||
Inbound Marketing, written by Brian Halligan and Dharmesh Shah, is a primer on the use of social media to build your web presence, performance, and profit. "Inbound marketing is a style of marketing that focuses on getting found by customers. This sense is related to relationship marketing and Seth Godin's idea of permission marketing. David Meerman Scott recommends that marketers "earn their way in" (via publishing helpful information on a blog etc.) in contrast to outbound marketing where they used to have to "buy, beg, or bug their way in" (via paid advertisements, issuing press releases in the hope they get picked up by the trade press, or paying commissioned sales people, respectively)." See Wikipedia for additional theoretical background of the Inbound Marketing principles.
Does It Pay to Be Your Own Boss? -
A Gallup.com Commentary
"Entrepreneurs, despite their drive and creativity, face wide-ranging challenges -- from raising adequate funding and financial resources for crucial capital investments, to finding the right management talent, to meeting health insurance costs. And yet every year, for each of the half million or so small businesses that close or go bankrupt, an almost equal number of start-ups are formed. The Wells Fargo/Gallup Small Business Index takes a closer look at what it means to go it alone and investigates the trade-offs and successes of owning a small business. "
Yes! - "According to the U.S. Small Business Administration, one in every three small businesses fail within two years of their inception, and less than half make it at least four years. Owners of about a third of the businesses that closed said their businesses were successful at closing. Despite these travails, most small business owners still believe that it pays to be your own boss."