Diamond Trumpet Business Resources

Inbound Marketing, written by Brian Halligan and Dharmesh Shah, is a primer on the use of social media to build your web presence, performance,  and profit.  "Inbound marketing is a style of marketing that focuses on getting found by customers. This sense is related to relationship marketing and Seth Godin's idea of permission marketing. David Meerman Scott recommends that marketers "earn their way in" (via publishing helpful information on a blog etc.) in contrast to outbound marketing where they used to have to "buy, beg, or bug their way in" (via paid advertisements, issuing press releases in the hope they get picked up by the trade press, or paying commissioned sales people, respectively)." See Wikipedia for additional theoretical background of the Inbound Marketing principles.