The Online Business Network

Diamond Trumpet Business Resources

 

Content Marketing Masters - Part One

06/08/2010

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  The Landing Page Secrets of the Marketing Masters

Launch Element 1 - Compelling Domain Names, Landing Pages, Call to Action to Opt-in: Notice how the expert marketers all use  natural language to select their  product website domain names. Even though they represent diverse business niche markets, they all selected great domain names to build their Brand Identify.  The landing pages displayed easy to read headlines of the offer, brief sales videos explaining the benefits, and opt-in forms positioned above the fold.
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Inbound Marketing Book Review- Get Found On The Internet

03/16/2010

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Inbound Marketing, written by Brian Halligan and Dharmesh Shah, is a primer on the use of social media to build your web presence, performance,  and profit.  "Inbound marketing is a style of marketing that focuses on getting found by customers. This sense is related to relationship marketing and Seth Godin's idea of permission marketing. David Meerman Scott recommends that marketers "earn their way in" (via publishing helpful information on a blog etc.) in contrast to outbound marketing where they used to have to "buy, beg, or bug their way in" (via paid advertisements, issuing press releases in the hope they get picked up by the trade press, or paying commissioned sales people, respectively)." See Wikipedia for additional theoretical background of the Inbound Marketing principles.
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