
Launch Element 3 - Connectivity, Joint Ventures, Viral Diffusion: Notice how pre-launch activities include collaborative internet events with teams, tribes, and joint venture (JV) partners. The subject matter experts work with other business leaders to cross market information about the impending launch event and cross pollinate subscribers to their email list. The JV strategy is the most efficient multiplier of connectivity and it quickens the speed of diffusion of the information to new leads.




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