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9 Ways To Disrupt An Industry

03/03/2011

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9 Ways To Disrupt And "Hipmunk" An Industry
Source:   OnStartUps Blog Post by Jason L. Baptiste 

While reading  Jason Baptiste's  OnStartUps posts I was introduced to "Hipmunk" - the concept and the online business.    Below is a reprint of OnStartUps.  So what is "Hipmunk" and how can you "hipmunk"  your  industry?   

hipmunk [hip-muhnk]    1.  verb:  To bring sexiness and simplicity into an existing industry with a fresh approach that delights people.  Example:  The real estate mortgage industry really sucks.  Someone should hipmunk it.   2. noun:  Startup funded by Y Combinator that makes it easier to find flights. 

The word disruption is thrown around way too much.  It's often used to describe ideas that are not disruptive.  Recently though, I've noticed a trend of YCombinator backed startups that follow a similar theme:   Go after an industry or process that is excruciatingly painful and make it better. Sure all startups are about solving a pain point, but in the case of Hipmunk and others, the pain is chronic and unbearable.  

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Online Product Launch Business Is Lucrative

06/10/2010

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Launch Secrets of the Marketing Masters

I just witnessed the most fascinating round of pre-launch campaigns and launch event marketing  during the first half of 2010.  As a business adviser and performance coach,  I treasure the opportunity to learn  how to launch a revenue generating sales event from credible subject matter experts.

If you missed it, don't fret. I'll provide a brief overview of the memorable internet marketing campaigns presented by experts in business advising, coaching, niche marketing, branding, launch sequencing, and mind-set training. These subject matter experts demonstrated that with a compelling, coherent launch plan, they can rapidly build a large subscriber list, virally engage an online community, communicate to establish a celebrity brand status, and nurture subscribers into buying their products and services – again and again and again.

My blog postings this week will include a list of the five essential elements of a pre-launch and the steps of launch event sequencing.  I include links to examples of the marketing campaigns that I found as the most instructive in content and inspiring in experience.
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