I just witnessed the most fascinating round of pre-launch campaigns and launch event marketing during the first half of 2010. As a business adviser and performance coach, I treasure the opportunity to learn how to launch a revenue generating sales event from credible subject matter experts.
If you missed it, don't fret. I'll provide a brief overview of the memorable internet marketing campaigns presented by experts in business advising, coaching, niche marketing, branding, launch sequencing, and mind-set training. These subject matter experts demonstrated that with a compelling, coherent launch plan, they can rapidly build a large subscriber list, virally engage an online community, communicate to establish a celebrity brand status, and nurture subscribers into buying their products and services – again and again and again.
My blog postings this week will include a list of the five essential elements of a pre-launch and the steps of launch event sequencing. I include links to examples of the marketing campaigns that I found as the most instructive in content and inspiring in experience.