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Launch Secrets of the Marketing Masters

I just witnessed the most fascinating round of pre-launch campaigns and launch event marketing  during the first half of 2010.  As a business adviser and performance coach,  I treasure the opportunity to learn  how to launch a revenue generating sales event from credible subject matter experts.

If you missed it, don't fret. I'll provide a brief overview of the memorable internet marketing campaigns presented by experts in business advising, coaching, niche marketing, branding, launch sequencing, and mind-set training. These subject matter experts demonstrated that with a compelling, coherent launch plan, they can rapidly build a large subscriber list, virally engage an online community, communicate to establish a celebrity brand status, and nurture subscribers into buying their products and services – again and again and again.

My blog postings this week will include a list of the five essential elements of a pre-launch and the steps of launch event sequencing.  I include links to examples of the marketing campaigns that I found as the most instructive in content and inspiring in experience.
 
 
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  The Landing Page Secrets of the Marketing Masters

Launch Element 1 - Compelling Domain Names, Landing Pages, Call to Action to Opt-in: Notice how the expert marketers all use  natural language to select their  product website domain names. Even though they represent diverse business niche markets, they all selected great domain names to build their Brand Identify.  The landing pages displayed easy to read headlines of the offer, brief sales videos explaining the benefits, and opt-in forms positioned above the fold.