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9 Ways To Disrupt And "Hipmunk" An Industry
Source:   OnStartUps Blog Post by Jason L. Baptiste 

While reading  Jason Baptiste's  OnStartUps posts I was introduced to "Hipmunk" - the concept and the online business.    Below is a reprint of OnStartUps.  So what is "Hipmunk" and how can you "hipmunk"  your  industry?   

hipmunk [hip-muhnk]    1.  verb:  To bring sexiness and simplicity into an existing industry with a fresh approach that delights people.  Example:  The real estate mortgage industry really sucks.  Someone should hipmunk it.   2. noun:  Startup funded by Y Combinator that makes it easier to find flights. 

The word disruption is thrown around way too much.  It's often used to describe ideas that are not disruptive.  Recently though, I've noticed a trend of YCombinator backed startups that follow a similar theme:   Go after an industry or process that is excruciatingly painful and make it better. Sure all startups are about solving a pain point, but in the case of Hipmunk and others, the pain is chronic and unbearable.  


 
 
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Does It Pay to Be Your Own Boss?  -
A Gallup.com Commentary

"Entrepreneurs, despite their drive and creativity, face wide-ranging challenges -- from raising adequate funding and financial resources for crucial capital investments, to finding the right management talent, to meeting health insurance costs. And yet every year, for each of the half million or so small businesses that close or go bankrupt, an almost equal number of start-ups are formed. The Wells Fargo/Gallup Small Business Index takes a closer look at what it means to go it alone and investigates the trade-offs and successes of owning a small business. "

Yes! - "According to the U.S. Small Business Administration, one in every three small businesses fail within two years of their inception, and less than half make it at least four years. Owners of about a third of the businesses that closed said their businesses were successful at closing. Despite these travails, most small business owners still believe that it pays to be your own boss."