Diamond Trumpet Business Resources

The Drip Marketing Secrets of the Marketing Masters

Launch Element 3  - Connectivity, Joint Ventures, Viral Diffusion: Notice how pre-launch activities  include collaborative internet events with teams, tribes, and joint venture (JV) partners.   The subject matter experts work with other business leaders to cross market information about the  impending launch event and  cross pollinate subscribers to their email  list.  The JV strategy is the most  efficient multiplier of connectivity and it quickens the speed of diffusion of the information to new leads.

The joint venture partners promote and convene a series of daily webcast interviews for a period of time, weekly tele-summit panel discussions, and social media marketing platforms, often culminating with an  in-person conference event.  All of the partners would  make presentations  to their expanded community of users and customers.

The collaborations served to leverage existing audience appeal, to provide repeated maximum exposure to existing customers and new leads, and to extend pre-launch campaign reach across multiple email list-building sources.   With multiple referral channels and different media strategies these marketing masters were able to drip the launch event promotion and create a hub of internet connectivity and commercial activity

Launch Element 3  - Connectivity, Joint Ventures, Viral Diffusion

• Adela Rubio's  Conscious Business Telesummit     
• Women on the Edge of Evolution
•  Mike Koenigs'  Paid For Life System Blog  & Fund-raiser Event
•  Mike Dillard & Co.    The No Excuses Summit
  
• Susan Harrow's PR Secrets       
• David Neagle's Mastering The Science
• Christian Mickelsen's Coaches With Clients 
• Bll Baren's Big Shift Coaching
• Janis Pettit's  Radiant Success Event 
• Yvonne McIntosh's  Client Prosperity Telesummit
• Mark Perlmutter's   Eat Healthy World Summit 
• Alex Mandossian's  TeleSeminar Secrets
  

I only include these case examples for illustration only.   During webinars and tele-summits, these marketing masters reported 1000 to 2000 people registered and logged into the live web-inars, tele-summits,  and conference telephone calls. They reported that their email lists accruing over 50,000 subscribers in less than30 days.  Through multiple channels, these marketing masters demonstrate that drip marketing activities that provide massive dissemination and exposure is a key element to a successful launch event.