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What are you working on and how can I help?  The first response from the early stage entrepreneur is how to improve their cash flow, how to raise start-up capital, where to find the dinero to  jumpstart their new businesses.   Amidst the chaos of the financial meltdown, most of us overlook the social aspects and usefulness of the internet for fund-raising.   

Enter Crowd Funding. 

Crowd Funding or “crowd financing” basically uses the power of the Internet to fund startup organizations. An entrepreneur who is searching for funding could seek pledges of small amounts to support the growth of her venture. Whereas traditional venture financing is generally limited to wealthy or “accredited” investors , crowdfunding allows the average person to partake in the potential growth of a startup and at the same time benefit a small business.

Bootstrapping sounds like a groovy dance move,but  it can be one of the more difficult means of generating money for a venture.  But recently, certain companies are making entrepreneurs’ lives easier. The brilliant Jessica Jackley, cofounder of Kiva.org, is in the midst of starting Profounder.com, an online platform for entrepreneurs created to raise equity and debt financing via the internet. A recent venturebeat posting says that Jessica has the likes of Reid Hoffman, LinkedIn chairman, and Chris Larsen, CEO of Prosper, as advisors on this project so her team is not short of expertise in Web 2.0 and financing realm.

Other companies involved in crowdfunding have sprung up recently as well. One that seems to be setting the standard is kickstarter.com. On its website you will see an array of projects and the amount of funding it has raised to date. For example, you can finance a one acre rooftop farm in Brooklyn supplying fresh produce to local communities of New York City. How ’bout supporting an all-cartoon web based channel called Kaboing? Or supporting an organic snow cone business that already has 108 backers throwing in $2900? With confidence in the markets slowly returning, the clean tech sector is seeing vast improvements in funding. In fact, the number of deals in cleantech were up 29% from last quarter and almost 85% from a year ago. Allowing small investors to partake in what otherwise have been limited to the ultra-wealthy would create a more fair playing ground in an otherwise unfair investment world.

CrowdFunding Best Practices 

Learn about the best practices of crowdfunding from the blogs and educational websites online.  I recommend getting the CrowdFunding Guide and CrowdFunding Formula home study courses by Dave Lavinsky, President of GrowThink, Inc. The company provides information products and services to educate the entrepreneur about the best practices for raising capital for your project idea and business. Consider getting the Creative Financing Guide Grant Guideand the Guide To Raising Capital from Angel Funding

Recent CrowdFunding News in the Boise Weekly
Read about the success of creative project owners.   Alms for the Creative: Crowdfunding means passing on traditional funding to pass the collection plate .   

The article provides examples of a variety of crowdfunded projects, with links to the associated websites. It discusses the increasingly legal gray area that crowdfunding represents as a “patronage and donor” model of business capital creation. The article also discusses the campaign to change securities regulations to include the micro-funding model for funding businesses and non-profits as an SEC filing exemption.  
URL:  http://bit.ly/dHAGWY 

CrowdFunding Law Website
Get acquainted with the proposed changes to the laws governing micro-funding.
URL: http://crowdfundinglaw.com/ 


The next time someone asks you what are you working on and how can I help, send them the website link to your crowdfunding profile and project description.  Ask them to donate toward your project goal!

 


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